Small businesses should always be looking for ways to touch their clients.  The more positive impressions you can make, the better for the relationship.  The trouble is most of us are running way too fast to take time to think about a systematic way to make these touches.  And if we do find a “system” to help with human touch points, many times it feels like a system to the recipient, our clients.  You know, the tired old postcard or form letter that says the same thing no matter the situation.

I recently found an app for my Android phone (also available for iPhone) that allows me to respond to opportunities to touch my clients as they present themselves.  Allow me to introduce you to Postagram.

This free app lets me take any photo from my phone and send it as a personalized postcard.  Simple.  Meaningful.  Thoughtful.  And inexpensive at $0.99 each.

When you open the app a splash screen appears that reminds you how Postagram works.  Just click the Create a Postagram button at the botton of the screen to get started.

The next screen loads all the photos from your phone as thumbnails and allows you to select the one you want for your Postagram.  There’s even an option to select a photo from your Facebook account.  Or, you can take a photo right then and there with the camera button in the top right of the screen.

Once you have the photo selected, you’re taken into a simple editor that allows you to move and crop the photo.  When you’re done just click save.

The next screens allow you to personalize your Postagram.  You can choose an avatar to go in the return address area.  This could be a photo of you or an image of your company logo that has been saved to your phone.  Avatars are saved in Postagram so that the selection process is a single click the next time.

The second personalization screen lets you enter a message for your Postagram.  The recipient of this postcard is going to be really impressed with how the content relates to the photo and them.  Once everything is just like you want it, click continue.

The final editing screen provides a simple interface where you can select the recipient’s address from your contacts, or you can type in a new address. As new addresses are used the app remembers them for future Postagrams.

The last screen shows you what your Postagram will look like and allows you to place your order.  After a few well thought out screens, very little typing, and a few clicks, your order is placed and a bill for a whopping $0.99 appears on your next credit card statement.  Your credit card info is also saved on the Postagram server so that future orders are a single click.

There you have it.  A  totally personalized touch for clients with almost zero hassle on your part.

Think of all the uses for this.  In my real estate business, I’m always taking photos of clients in front of their new home, or posing by their sold sign.  With Postagram,  when their purchase or sale is complete I can send them a reminder of a special moment.

There are great opportunities to build relationships in your personal life too.  How about a special moment on a vacation with family or friends?  Graduations?  Weddings?  The possibilities are endless.

If you’ve got an idea for a great way to use Postagram sound off in the comments below.